Erica Keswin

Rituals Roadmap

Transform your company into workplace magic with the power of rituals!

What do a stuffed penguin, a weekly gratitude circle with colleagues, and a Friday night happy hour have in common? They are all real rituals performed by the most human companies to foster employee engagement.

Rituals like these have never mattered more.

Far more than habits and routines, rituals are personal, purposeful, and powerful—they bring people together in real, authentic ways that deeply matter. And in the workplace, rituals can be the glue that holds your workforce together.

A human company recognizes that rituals not only have the power to bring people together, but also possess the power to ground us when times are tough. Combining the best practices from top companies like Chipotle, Starbucks, Allbirds, and more, with scientific evidence that reveals why workplace rituals drive productivity, Erica Keswin takes you on a rituals journey through the lens of an employee. Along the way, you’ll meet real “ritual rockstars,” who get it and learn how to use rituals in ways that benefit virtually every business function, from recruiting, hiring, and onboarding to meetings and professional development to maintaining morale during turbulent times.

In her Wall Street Journal bestseller, Bring Your Human to Work, Erica Keswin laid down the rules and protocols of a human workplace. Now, in Rituals Roadmap, she shows you how to implement those rules and further employee engagement, explaining that workplace rituals foster a sense of belonging and help workers connect with one another and their work. Developing a ritual-based engagement strategy produces a happier, healthier workplace where everyone enjoys what they do. And by the way, most workplace rituals won’t cost you a penny.

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Become a Ritual Rockstar!

  • “Erica’s done it again! She’s now paired her knack for human engagement with healthy workplace rituals to make everyone’s days that much brighter! Rituals Roadmap is brimming with important science and inspiring stories of real people's rituals at work. Teaching us how to turn ordinary routines into workplace magic, this is the perfect book for these extraordinary times.” Katie Couric, journalist and bestselling author 
  • “Erica Keswin knows a lot about how to make routines and relationships more meaningful. In this book, she shows that rituals aren’t just for family holiday gatherings—they can be useful at work too.” Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the TED podcast WorkLife
  • “Erica Keswin’s latest book Rituals Roadmap couldn’t have come at a better time. Filled with first-hand stories from some of the biggest companies in the world, fascinating science, and her very human voice, Keswinmakes a convincing business case for rituals as the tools of the human workplace. Whether you’re an entrepreneur, a leader, or looking for your next breakthrough idea, harnessing the power of rituals is something we can all do, all the time. This is an important book.” Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business   
  • “Chalk full of easy-to-implement and creative examples, Rituals Roadmap is an enlightening guide for managers and individuals about how to make work more special.” Liz Fosslien and Mollie West Duffy, Co-Authors of No Hard Feelings: The Secret Power of Embracing Emotions at Work
  • “So, it’s not just me who loves Taco Tuesday & Wine Wednesday? Erica Keswin’s Rituals Roadmap showcases how important rituals are—at work and in our daily lives. I loved reading the case studies and diving into the science behind why repeat practices are so important in workplaces and communities. Kudos to Erica on another great book—practical, enjoyable, and will help you sweat the small stuff...but in the best way possible.” Randi Zuckerberg, New York Times Best Selling Author of Pick Three and Dot Complicated
  • “In unsettling and changing times, humans search for meaningful connection and a sense of belonging. In Rituals Roadmap, Erica Keswin advises leaders to be attentive to those yearnings and offers the perfect leadership response—the magic of rituals. And magic it is. Erica highlights a simple but profound truth: intentional practices and traditions can have astounding impacts on the engagement, productivity, retention and performance of your teams.” Cy Wakeman, New York Times Bestselling Author, No Ego

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