If the Comfy Pants Fit, Wear 'Em! with Brian Berger
It’s no surprise that this men’s basics company is booming. Learn how to keep your business afloat by tuning into this informative and personal chat with Brian Berger, founder and CEO of Mack Weldon, a menswear basics brand focused on design performance and functionality. You’ll hear Brian tell the story of how he recently produced a radio ad from his closet on his iPhone while hiding from his kids who were homeschooling in the next room, and how he’s holding shorter, more frequent board meetings to stay on top of the changing world of work. Brian shares how he honors relationships by tapping into the wisdom of those closest to him and by doing what’s best for all stakeholders. You’ll hear about how Mack Weldon is giving back to the community by donating clothes and PPE to those who are fighting for all of us on the front lines. You’ll also hear about how they invite their customers to participate in their initiatives to help the foundations with which they partner, further reinforcing their values and mission.
6:28 – “This situation has really brought to life the importance of relationships. The impact of [the pandemic] and the impact it’s having on people—there’s no one-size-fits-all situation.”
17:13 – On their give-back initiatives: “That’s how we’ve tried to build customer equity—through smart, appropriate, brand-resonant types of initiatives that really show that in addition to being a profit-making enterprise, we care about the community that we’re in and what’s going on in the world.”
19:09 – “The power that this particular generation of employees—I mean it is so important that they work for a company that actually cares about the world they’re occupying.”
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