Keeping Her Company and the World Hydrated and Healthy—a Chat with Founder and CEO of Hint Water, Kara Goldin
When the world turns upside down but you’ve got to continue running a company from home while quarantined with your partner, four kids, and two dogs, what do you do? Adapt—while maintaining the rituals that keep you anchored. That’s what Kara Goldin, Founder and CEO of Hint, a healthy, flavored beverage company, did to shift their services in the midst of the pandemic. Even if it meant stocking the retail shelves with Hint water herself. But being the head of a health company, Kara knows that to stay sane and healthy, especially during these uncertain times, she and her team must continue their pre-pandemic restorative rituals, like starting the day with time outdoors with her dogs. This episode is useful for any leaders that want tips on how to pivot their business swiftly and effectively during tough times.
(6:34) “I don’t think there’s anything that takes the place of human interaction. I think people do miss going back into an office to some extent. Not everybody. And certainly there’s pluses and minuses for people who have kids at home, right? There’s a lot of people I’ve talked to have said, ‘In order to focus, I need to actually get out of the house.’ I think we’ll try and get back to having the office option as soon as possible.”
(14:26) On quarantine health habits: “A lot of people have really gotten into more of a program and a ritual of getting outside daily and breathing it in. It’ll be really interesting once people start going back to work, if that shifts.”
(25:50) On why she wrote her book: “It’s okay to have a journey; it’s okay to be afraid of failure; it’s okay to have a pandemic, all of these things. But it’s really about how you deal with it.”
(26:36) On starting a company: “What’s the worst that can happen? You’ll learn a lot of lessons along the way.”