The Retention Revolution

7 Surprising (and Very Human!) Ways to Keep Employees Connected to Your Company

Build a business with relationships at the center, and you will seize the competitive edge in today’s volatile job/or talent market.

People are quitting their jobs in droves, then coming back. Employees are demanding flexibility, while some leaders insist they return to the physical office. Remote work is incredibly convenient but complicated. The job market is always in flux, but one thing is for sure: the last few years have presented the greatest challenges the business world has ever faced. Don’t freak out. If you accept the new reality and harness the incredible power of healthy, authentic relationships, you can seize the competitive edge in this new world of work.

In The Retention Revolution, Keswin makes the case for completely rethinking the nature of work, workers, and workplaces. Rather than view a workforce as a talent pool filled with loyal company employees, you should look at it as a constantly flowing river of dynamic, robust human beings, where people come and go—and often come back. Keswin walks you through this reframing process and replaces seven old ideas that don’t serve anyone anymore with powerful new concepts that drive organizational success, including:

  • Old: Stability leads to growth New: Dynamic change is what powers people and organizations

  • Old: People are only working when you can see them New: Autonomy and flexibility make work work

  • Old: The more technology, the better New: Developing your tech intelligence is paramount

  • Old: Professional development should be job-related New: Companies benefit from well-adjusted employees; personal development is professional development

This game-changing playbook is filled with accessible and actionable case studies and research that will prove how transforming these old ideas into new beginnings is good for people, great for business, and just might change the world.

With The Retention Revolution, you have everything you need to form deep connections with employees (and even potential employees), starting with the organization’s very first contact with the person and extending to throughout the person’s entire career.

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  • "Once again, Erica has given us the book every leader needs to read. The third in her "Human Trilogy," Erica's insightful, accessible, timely book revolutionizes our thoughts about retention and the power of human connection."

    Journalist and Bestselling Author

  • "I can’t think of a better way to embrace the long game than to completely reframe the way we think about work post pandemic. In The Retention Revolution, Erica Keswin demonstrates that people-first best practices create a virtuous cycle for all stakeholders."

    Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business.

  • People don’t just quit bad jobs and bad bosses—they leave toxic cultures. In the wake of the Great Resignation, Erica Keswin offers an engaging, practical look at how to build a workplace where current employees want to stay and those who have left can’t wait to come back.

    Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast WorkLife

  • "The Retention Revolution lays out the best ideas and the coolest innovations in management that came out of the pandemic period. A must-read for staying ahead of the curve."

    George W. Taylor Professor of Management, Director - Center for Human Resources The Wharton School, and Professor of Education University of Pennsylvania

  • "The pandemic saw a record number of women leave the workforce due to caregiving responsibilities that overwhelmingly fall on women. And we haven’t seen a full recovery since. Smart leaders, as Erica Keswin shares in her book, The Retention Revolution, will make flexibility a core pillar of their workplace, no matter the ups and downs of the economy. Because smart leaders know that making work more equitable, inclusive, and fair is good for business. Smart leaders will read this book today!"

    Eve Rodsky, NYT Bestselling author, Fair Play

  • "During Covid, we all had to recalculate our work and lives as our world was turned upside down. But the pandemic also gave us an opportunity to recalculate our very assumptions about work itself. Especially at a time when we have five different generations navigating this new world of work. In her book, The Retention Revolution, Erica Keswin asks leaders to let go of old ideas that don’t serve anyone anymore and instead bravely embrace newways of working that work. For all."

    Lindsey Pollak, New York Times Bestselling Author of The Remix: How to Lead and Succeed in the Multigenerational Workplace