People’s lives and priorities are changing in dramatic ways before our very eyes. While increasing compensation, promoting from within, offering flexible schedules, and making remote work easier are always good talent strategies, there’s one lever leaders can pull that’s highly accessible, doesn’t have to be expensive, and gives employees something they really want: on-the-job professional development. The author offers three ways for leaders to prioritize learning and development in their organizations. First, incorporate learning into onboarding and give employees time for it regularly. Second, make learning a ritual. Finally, offer coaching to all your employees — not just executives.